We are WEST X EAST (pronounced “West by East”), a virtual design service that specializes in crafting custom South Asian apparel for any occasion. Whether you need to dress your entire wedding party, or just want a one-of-a-kind outfit for yourself, we are here to make the process as simple as possible for you. We provide an entirely digital service to create your outfits, so you can simply sit back and relax as we execute your vision.
~ 1 week
Discuss your vision & requirements with a Design Consultant. We will send you a price estimate and a preliminary Mood Board, so you can move forward when you feel ready.
~ 2 months
Receive an exclusive Digital Design Book with hand-dyed fabric samples and 2-D sketches of your outfits. Finalize your looks during the Virtual Design Meeting.
~ 3 months
Receive regular updates and follow as our production team handcrafts your designs. When your outfits are ready, they are shipped directly to your door.
"One of my bridesmaid did not want a key hole back. She wanted a fully covered back with no opening. WEST X EAST was able to customize for not only my preference but also for each bridesmaid on request."
"My bridal lehenga was exactly how I envisioned it to be. I loved receiving progress pictures from the WESTxEAST team, and saw how much hard work went into the details and embroidery. The lehenga turned out perfect!"
"The pre-pleated sari was a lifesaver - none of my bridesmaids had worn a sari before."
"...an online shopping experience for the new consumer of luxury goods, a market that has been overlooked and underserved."
"A brand founded for the global South Asian diaspora, West X East is everything chic and trendy!"
"Move over superheroes. The cape is the Indian bride’s hero piece! There are multiple ways to wear one, too."
"Through the company she co-founded, WEST X EAST, the bride curated and crafted a total of 75 looks for herself, the groom, family members, bridesmaids, and more."