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The WESTxEAST Process

As a virtual design service, we provide a simpler way to have sensibly priced, perfectly tailored, and consciously produced outfits delivered right to your door.

1

Consultation

~ 1 week

Discuss your vision & requirements with a Design Consultant. We will send you a price estimate and a preliminary Mood Board, so you can move forward when you feel ready.

2

Design Meeting

~ 2 months

Receive an exclusive Digital Design Book with hand-dyed fabric samples and 2-D sketches of your outfits. Finalize your looks during the Virtual Design Meeting.

3

Production & Delivery

~ 3 months

Receive regular updates and follow as our production team handcrafts your designs. When your outfits are ready, they are shipped directly to your door.

Learn more

Consultation

Prior to your free consultation, we will have you fill out a questionnaire about your preferred Pantone color palettes, silhouettes, and styles. Send us images of any concepts that you are drawn to.

Next, you will have a call with our Design Consultant. We will ask you about the requirements you have for your order, how many custom outfits you need, and when you need them by.

We will provide you with a price estimate and a preliminary Mood Board, so you can sign off when you’re ready to move forward.

1

Questionnaire

After booking your consultation, we will ask you to fill out a questionnaire, so we can better understand your vision and needs.

Consultation call

Our design team is here to listen. Share your unique vision with us, and we will make it a reality for you.

Design Meeting

Once you have agreed to our services, we will send you a Digital Design Book, which will include hand-dyed fabric samples of swatches and trims, as well as digital sketches based upon your specifications.

You will have a chance to finalize your choices and discuss any changes you would like to make during your Virtual Design Meeting with our Design Consultant.

2

Moodboard

We will put together a personalized Mood Board that establishes the concepts we will use when sketching your designs.

Measurements

To ensure the perfect fit, we will send you a form that guides you on how to take your measurements.

Virtual Design Meeting

Our Design Consultant will walk you through your Digital Design Book and help you finalize your selections.

Production

When your designs are finalized, you will sign off on a production sheet outlining all of the details we have discussed thus far. We will send your order to our production unit in New Delhi, India, where our team of specialized Dyers, Pattern-Makers, Embroiderers, Weavers, and Tailors will handcraft your garments.

We will send you behind-the-scenes images as our team creates your outfits. Production will take between 2-3 months, depending on the size and specifications of your order.

3

Production updates

Delivery

Prior to sending out your order, we will dry- or steam-clean each outfit, and individually package and label them for easy distribution.

We will notify you when your custom garments are en route to your address (shipment generally takes about 3 business days).

4
What makes us different

WHY YOU SHOULD CHOOSE WESTxEAST

be heard & prioritized

WESTxEAST ensures that our clients are included and listened to throughout their time with us. At every step, you will be reassured that you are getting exactly what you want.

save time

Since we help you design and create outfits through a virtual platform, you can get your entire order delivered straight to your door, without ever leaving your home! You will be saving time, as you will not have to travel to another country, or even a local Indian boutique, to find what you’re looking for.

save money

The alternative to our digital service is spending exorbitant amounts traveling to South Asia, where you will likely have your input ignored and be overcharged for sub-par services. And, since we do not have a conventional brick & mortar storefront, the money we save on overhead is also money you will be saving on your order.

work with expert designers

Your two main points of contact will be with our Co-Founders, Tania & Liya. They are veterans of the luxury fashion industry, with a combined 20 years of experience in design consulting and production management. Thus, you can be sure that your clothes are designed by an expert eye.

support local craftsmanship

India has a rich history of specialized craftsmanship, an industry that is quickly being replaced by factories that pay unfair wages for garment-makers. We partner with local artisans who bring a high level of skill and detail to their work, and ensure they are paid fairly for their expertise.

stay safe amid the pandemic

Through our virtual design experience, you will avoid the potential risk of in-person shopping amid the ongoing COVID pandemic. This way, you can have the same service, without putting yourself or your loved ones at risk.